The real benefits of LED Signage

Using LED display signs to reach customers easily

Digital signs are great ways to engage customers in new ways and bring their attention from passing traffic. LED digital signs are growing worldwide in popularity due to their powerful effect with brightness, ambience and long range visibility.

Vertical LED sign

One of the main things distinguishing LED signs apart from other signs is their striking brightness. LED technology is unique in that it produces a brilliant, yet clear light that is easy to read both close up and from a distance, and quite hard for anyone to miss seeing it.

You see them at places like events, retail stores, pubs, night clubs, shopping malls and even in business buildings seeking to enhance their reach to potential customers.

Ultimately, the goal is to capitalise by offering interests and help make decisions. Retails in particular can use it for activating impulse purchases and advertising.

Events, either be entertainment events and corporate events, can use LED signs to create atmosphere of design, attraction and sophistication that helps to create customer trust and loyalty to the brand.

Benefits of LED display signs

Here are some of the benefits associated with integrating LED display signs into your marketing plan:

Eye-catching brightness, cuts through the marketing noise

Gives something to notice easily compared to overused posters and LCDs

Capitalise on impulse buys and walk through traffic

A new way to engage customers

New touch points for customer engagement

Can change messaging and graphics within seconds

Custom and targeted messaging to your customers

P4 Outdoor Real Estate LED Signboard

Low maintenance and high durability

Can be operated remotely using Internet

Sizing and customisation options

LED display signs can replace virtually any traditional signage

LED display signs can be beneficial to almost any type of business when used in the right way. Being creative and developing new and interesting ways to grab your customers’ attention is the key to integrating interactive displays into your business and increasing engagement.

Things to consider when using LED digital signs.

Installing LED display signs will not instantly improve interactivity with your customers. Just like with any other interactive display media, the sign that you are using and the message that is being displayed need to be in alignment with what your customers are seeking.

Pay attention to the message: Your message, whether it be graphics or text, needs to be eye catching and succinct. Give your customers something to think about and engage further without overwhelming with information. Note that the purpose with LED digital signage is to reach out to higher volume of traffic to start the engagement.

Diversity of messaging: A display sign that flashes “Cold Beer” on a hot day is not going to be that effective if every other establishment on the block has the same sign. Think outside the box to draw people in.

Placement is essential: As in real estate: location, location, location! Where you place an LED digital signage matters. For example, placing them along high traffic areas and wide visibility will likely be more effective than placing in a corner where fewer people pass. Hanging them creates wider view compared to placing on floor.

Think of it from a marketing perspective: While LED display signs are cool gadgets, they are also an effective marketing tool that can engage your more customers compared to traditional media. Therefore, placement and messaging are key considerations that will largely impact the success and impact your ROI.